Idea has been founded by Başaran Topkar in 1994.

First, it implemented player study for a promotion film of Milliyet newspaper. This was followed by hundreds of advertising films for firms including Turkcell, Telsim, Coca Cola, İş Bankası, Mis Süt, Kent Gıda, Akbank, HSCB, Fiat, Ford, Migros, Boyner, Colins Jeans and Elidor. It furnished cinema films, video clips and TV serials with player staff. It provided models for works of a number of textile firms.

Idea reserves its place among agencies that leave their marks on the sector, with more than 800 customers and high-quality agency service.